WHAT IS SEARCH ENGINE OPTIMIZATION

SEO stands for search engine optimization. This is a process by which a website on the web world get traffic from the organic, free, natural or editorial results searched in any search engine. To understand the SEO in simpler terms, it is important to know what is included in the term. Breaking down the describing sentence, SEO means:


1. Increasing the quality of the traffic. This basically means the ability to attract customers from over the world. Say, a large number of people are flocking in to your business or website because Google tells them that you are a seller of the apple mobiles and similar products when in reality you are a simple apple fruit seller. This is also attracting traffic but not the quality traffic. SEO helps in bringing or connecting you to customers who needs the fruit apple actually. This is quality traffic attraction.


2. Organic traffic as mentioned above simply means getting traffic without really paying for it. The ads plays a very vital role in the SERPs.
3. Once the quality traffic is there for your website or business through the optimized search pages or SERPs, the quantity of traffic automatically increases.

Why Does Your Website Need SEO?

Google is the source of more than 60% of all the search traffic in the world – if you combine this with the pulling power of other search engines like Bing and even Yahoo, this figure goes up to 70%. Another essential online search fact to consider is that if your website is ranking on the #1 position, there is a good 40% chance that the user will click on your website to solve its query. For example, if 100 users search for a specific query, there is a strong case that 40 users would land on your website if you are ranking on the #1 position. Imagine 40 users with an investment of almost zero rupees. This is why SEO is essential for your website/business. Although SEO takes time and effort, it is a gift that keeps on giving. Here are a few of the most significant benefits of SEO:


  • SEO is the largest source of the site of traffic

  • SEO helps in higher ROI (Return On Investment) and conversions

  • SEO is a long term game. i.e. your investment on your website’s SEO would lead to better results in future

  • SEO builds brand credibility and trust

  • SEO improves your website’s user experience (UX)

  • No need to spend on paid Ads

How SEO Works?

SEO is a process that works towards building up your website and content in the eyes of search engines. It demonstrates to search engines like Google that your content is relevant, authoritative, and the best match for search queries to rank high on SERPs.


Each search engine has its own ranking factors and algorithms, so we will focus on the most popular search engine in this section – Google.


Google has one goal with its search engine – providing the most suitable and best results to the users based on their search queries. To rank high on SERPs and gain organic traffic, you need to cater to the ranking factors of Google’s algorithm.


Google uses over 200 ranking factors in its algorithms but only some of these factors are known. Additionally, Google ranks web pages, not websites. To understand how SEO works, it is imperative to know about Google’s ranking factors. Some of these factors include:


  • Crawlability

  • Mobile-Friendliness

  • Page Speed

  • Search Intent

  • Backlinks

  • Content Quality

  • Authority

Your SEO Team or your SEO Service provider should always follow SEO best practices if they need your website to rank higher on SERPs. Search engine optimization takes care of your on-page SEO elements such as adding relevant content, title & meta description, URLs and various other factors. SEO also takes care of off-page activities such as building links from related and high-quality domains. Both these methods when combined with a proper SEO strategy, helps Google to understand your webpage which ultimately leads to a higher ranking on SERPs

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